The rising trend of adopting nutritious and healthy food products due to factors such as rapid urbanization and lifestyle changes has been driving the growth of the plant-based meat industry globally. Plant-based meat analogs are attractive options for consumers who are willing to change their diet and consume less meat but only if proper alternatives are proposed. In the last decade, the range of plant-based meat analogs in the market, developed by the food industry, has been significantly increased, offering products ranging from burgers and chicken to pork, meatballs, and more. The plant-based meat analog industry has shown remarkable successes in North America...

2020 was a game changer for the probiotic industry, with an unprecedented level of consumer activity in the online space, derived from both existing and new consumers. This report summarises consumer and prospect activity around probiotic supplements claiming to support digestion and immunity. Part one provides a top line market overview of the online engagement of current customers through metrics such as online reviews and star rating. Part two tracks the research new customers are doing online at the pre-purchase stage in search engines like Google. Part 3 features over 130 pages...

Legal cannabis is set to increase from USD 30 billion in 2020 to over USD 90 billion in 2025, as consumers increase their usage in diverse parts of their lives, according to global market research company Euromonitor International. In the white paper ‘Breaking Stereotypes: Getting to Know the Cannabis Consumer’ Euromonitor International explores six adult cannabis consumer archetypes making up the emerging legal cannabis consumer base in 2021, and defined as: - The Seasoned Consumer: Long time regular consumers who use cannabis to enhance their well-being. 24% of these consumers...

Global market research company Euromonitor International launched a new report, “Trends Shaping the Future of the Food and Nutrition Industry,” highlighting the three themes driving the most disruption and investment in the food and nutrition space. The three themes include: - Mindful Eating and Food as Medicine: The distinction between food and supplements blur as functionalities, such as immune support or gut health, become a priority for consumers. Euromonitor estimates that immune support claims in yoghurt and sour milk products grew 24% globally in 2020... 

Global growth in consumer health is expected to reach 2% in 2021, up only slightly from 1.8% in 2020, as the fitful pace of reopenings over the course of 2021 allowed for marginal improvements in consumer spend in categories suppressed during the height of the pandemic in 2020. The persistence of the spread of Coronavirus (COVID-19) and the still-ongoing efforts to vaccinate consumers across the globe have limited the pace of growth in 2021. The relatively consistent year-on-year growth for consumer health as a whole masks wild rebounds at the category level. On one extreme, the significant growth (6.1% globally) in vitamins and dietary supplements (VDS) in 2020 due to interest in disease prevention is expected to drop to just 1.7% in 2021, as consumer...